If the anonymization function has been called prior to the page tracking function, an additional parameter is added to the pixel request. When the Analytics JavaScript runs a function from the function queue that triggers data to be sent to Google Analytics (this function is typically gtag('config', '' in the gtag.js library), it sends the data as URL parameters attached to an HTTP request for.
These functions, which are set by the site owner when implementing Analytics, can include functions like specifying the Analytics account number and actually sending page view data to Google Analytics for processing. The function queue is a JavaScript array where the different Analytics configuration and collection functions are pushed. When a JavaScript-enabled web browser loads a page with the Analytics tag, it does two things asynchronously: It loads and processes the Analytics function queue, and it requests the Analytics JavaScript. The process of IP anonymization in Analytics takes place within two steps in the collection pipeline: the JavaScript Tag and the Collection Network. The IP anonymization/masking takes place as soon as data is received by Google Analytics, before any storage or processing takes place.
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This feature is designed to help site owners comply with their own privacy policies or, in some countries, recommendations from local data protection authorities, which may prevent the storage of full IP address information.
In depthĪnalytics provides the anonymize_ip feature ( gtag('config', '', ) in the gtag.js library) to allow website owners to request that all of their users' IP addresses are anonymized within the product. In Universal Analytics, IP-address anonymization is opt in, and is implemented as described in the "In depth" section below. Geographic dimensions are later derived from anonymized IP addresses. The full IP address is never written to disk in this case. The IP-anonymization feature in Universal Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to Google Analytics. When a customer of Universal Analytics requests IP-address anonymization, Analytics anonymizes the address as soon as technically feasible. Making intentional adjustments to the data with the purpose of hiding it from the customer would be considered a breach of GDPR.In Google Analytics 4, IP anonymization is not necessary since IP addresses are not logged or stored. However, all of these changes must only be the natural ones which would have happened regardless of whether the request was made. It is completely fine that the data changed since the time of the request. The answer is that you should send to the customer the most up-to-date version of their data at the time of complying with their request. You might be asking then which version of the data are you supposed to provide. This means that some of the customer's data will be deleted.
You have had probably set specific retention periods for your events. New customer data will, therefore, be added and some will be rewritten. The customer usually continues their activity on your website even after making the request. The data will probably change in these two ways: It is very likely that personal data will change between the time a customer makes a request and you complying with it.
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